Advertisement Analysis

           

         The ad I am analyzing is for Metromint peppermint water and was found in a People Style Watch magazine.  Considering the magazine it was placed in, I would assume this ad is targeted specifically for young women.  The ad uses bold colors and a sleek design to perhaps appeal to a trendy audience.  This also goes along with its placement in a style magazine.  The ad makes an effort to promote the fact that the water is 100 percent pure, has zero calories, and uses no sweetener but still provides cool refreshment.  It specifically uses the phrase “100% guilt-free.”  This is likely to appeal to young women who are figure-conscious and are involved in an active and healthy lifestyle.

            I think the main message of this advertisement is simply that by drinking this brand of water you will be both trendy and healthy.  Even the graphic design of the label on the bottle looks modern and would appeal to a young, active generation.  I think the use of style, colors, and text does a good job of reaching the target audience.