1. Psychographics
2. "Although advertising is sold based on a clear delineation of reader demographics and psychographics, much editorial content is based on the editors' inherent understanding of their audience." Source: My textbook "The Magazine From Cover to Cover" by Sammye Johnson and Patricia Prijatel
3. Part of speech: Noun. Definition: The study and grouping of people according to their attitudes and tastes, especially for market research.
4. Advertising agencies must be familiar with an area's psychographics to know what will be useful and appealing to them.
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